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| ACTIVITIES: Sale of produce cultivated with compost |
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 Garden
produce cultivated with compost were packed with
the trade mark “Fertilife” and were
sold in a supermarket of Maccarese in a shelf near
the analogues generic products.
In the sale shelves there were some brochures that
telling the consumers which were the characteristics
of the
product.
“Fertilife” products were sold at a
price level between the generic analogue no-packed
product and the organic packed product.
The consumers interest was tested thanks to the
sale record files and to the information campaigns
with enquiries and market analysis. |
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